Meet Adam Hoffman, CEO of ISROUGH Technologies
A serial entrepreneur raised on a diet of chemistry, physics, and the intricate world of lab-grown diamonds.
Adam grew up speaking and breathing lab-grown diamonds, thanks to his father’s career as a leading chemistry professor at the Technion, specializing in the thin film and surface properties of CVD diamonds.
It was as a teen, attending technical and scientific conferences all over the world, that Adam first developed a relationship with the leaders of Japanese company Cornes Technologies, which would eventually become vertically integrated with ISROUGH.
Adam had a lifelong dream of turning his love and knowledge of diamonds into a business. But he wanted the right toolbox to do it properly. Only after studying the material science and chemistry of lab-grown diamonds at Technion for several years did he set up shop, with the economical backing of relatives.
And in just short eight years since our founding, ISROUGH has developed a unique infrastructure, becoming the only company in the world to own an entire diamond supply chain, from where our gasses are sourced to the technology and equipment we use, to the fact that we grow their own diamond “seeds”, to our established partnerships with expert Israeli diamond cutters and market distributors all over the world.